Doing well, and doing good: understanding Brand PurposeAll brands have purpose built-in, right from the start.Apr 12, 2021Apr 12, 2021
The problem with NPSWhether Fred Reichheld intended this or not, the greatest weakness of The Net Promoter Score is how it makes enemies of our customers who…Jan 14, 2021Jan 14, 2021
The trouble with Focus GroupsDepending on your perspective, Focus Group Discussions are either the biggest waste of time, energy and money in modern Market Research…Nov 12, 2020Nov 12, 2020
Where Marketing meets AstrologyFirst things first; if you are segmenting people based on when they were born, that’s astrology, not marketing.Aug 25, 2020Aug 25, 2020