Carl GeraghtyDoing well, and doing good: understanding Brand PurposeAll brands have purpose built-in, right from the start.3 min read·Apr 12, 2021----
Carl GeraghtyThe problem with NPSWhether Fred Reichheld intended this or not, the greatest weakness of The Net Promoter Score is how it makes enemies of our customers who…3 min read·Jan 14, 2021----
Carl GeraghtyThe trouble with Focus GroupsDepending on your perspective, Focus Group Discussions are either the biggest waste of time, energy and money in modern Market Research…6 min read·Nov 12, 2020----
Carl GeraghtyWhere Marketing meets AstrologyFirst things first; if you are segmenting people based on when they were born, that’s astrology, not marketing.3 min read·Aug 25, 2020----